MB Familiencoaching
- Year
- 2025
A brand and website for my mother's family coaching practice.
MB Familiencoaching is my mother's business: after a life as a kindergarten teacher, she now helps families through hard stretches with warmth and structure. I designed the brand and built the site on Bauhaus principles, practical, balanced and calm, with a contact form that slides in from the side, then set up the blog and SEO that bring new families in.
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Finding the design language
From the start, I wanted the brand to reflect what family coaching is all about: structure, clarity, and a sense of calm. Inspired by Bauhaus design principles, I built a visual identity that is:
✔ Practical & functional – Simple, intuitive navigation that makes information easy to find.
✔ Balanced & structured – A clean layout with enough breathing room to feel approachable.
✔ Warm & calming – Aesthetic choices that mirror the steady, reassuring role of a family coach.
Making it smooth
While the design itself felt natural, my biggest challenge came from my own ambition: I wanted the contact form to have a smooth, custom animation, sliding in from the right without feeling clunky. Getting that animation just right, where it felt effortless and natural, took time. But in the end, it added that extra layer of polish that made the site feel more dynamic and engaging.
Content, structure, brand
My mother was very hands-on when it came to content and structure. After all, she knows her work best. My role was to shape her knowledge into a clear, user-friendly experience.
After the launch, we shifted focus to SEO and social marketing, using the blog as an entry point for new leads. Educating her on how content can warm up potential clients and organically grow her audience was an important step in making the website a tool, not just a brochure.
A project that means more
Building MB Familiencoaching wasn’t just about branding or web design. It was about creating something meaningful for someone who’s been guiding people her whole life. And in the process, I got to combine creativity, technology, and strategy in a way that felt deeply rewarding.
