A designer who builds.
Lukas Beier is a Berlin-based designer. He designs beginnings for founders and funds: the identity, the product and the systems behind them, and more and more often he ships them himself, in code.
The work organizes around a single proposition: I design beginnings. Lukas takes on a small number of launches per year, brand, product or both, and is currently accepting select projects.
Now. Where my days go.
Zahlenwerk StudioCo-founder · Design & go-to-market2026–
SPREAD AIMarketing to GTM engineering2021–
FreelanceHYPD, Café Carva, Dr. Gebhardt and others2025–
At Zahlenwerk Studio, an independent software studio in Berlin, he builds products around data, including the studio's own portfolio software for family offices, Wealth Management by Zahlenwerk. Lukas leads design and go-to-market; his co-founder Laura Nogales De La Cruz leads process engineering and operations.
At SPREAD AI he grew from marketing and communications into revenue operations and GTM engineering, and built the internal tools the go-to-market team runs on. For HYPD he designed the brand and the product and built the marketing sites, landing pages and launch films.
Worked with
Founders
Funds
Education. Design first, then business.
Hamburg Media SchoolMBA, Digital Media Management2021–2023
Hochschule DüsseldorfBA, Communication Design2015–2019
Recognition. Awards and festival selections.
- Weimar Poetry Film AwardSelection, “liedvoll, deutschyzno moja”2020
- Zebra Poetry Film FestivalScreening, “liedvoll, deutschyzno moja”2018
- GWA Junior Agency AwardSilver, Vaillant campaign with Saatchi & Saatchi2017
His perspective combines design craft with the strategic and operational vocabulary of venture capital and early-stage business. Lukas lives and works in Berlin.