A Personal Branding Journey
Some projects are just another job—this one was personal. MB Familiencoaching is my mother’s business. Having spent her life as a kindergarten teacher, she’s now using her experience to help families navigate challenges with warmth and guidance. When she asked me to design her brand and website, I knew it had to feel just right—not just for her, but for the families she supports.
Finding the Right Design Language
From the start, I wanted the brand to reflect what family coaching is all about: structure, clarity, and a sense of calm. Inspired by Bauhaus design principles, I built a visual identity that is:
✔ Practical & functional – Simple, intuitive navigation that makes information easy to find.
✔ Balanced & structured – A clean layout with enough breathing room to feel approachable.
✔ Warm & calming – Aesthetic choices that mirror the steady, reassuring role of a family coach.
The Biggest Challenge: Making It Smooth
While the design itself felt natural, my biggest challenge came from my own ambition: I wanted the contact form to have a smooth, custom animation, sliding in from the right without feeling clunky. Getting that animation just right—where it felt effortless and natural—took time. But in the end, it added that extra layer of polish that made the site feel more dynamic and engaging.
Content, Structure & Evolving the Brand
My mother was very hands-on when it came to content and structure—after all, she knows her work best. My role was to shape her knowledge into a clear, user-friendly experience.
After the launch, we shifted focus to SEO and social marketing, using the blog as an entry point for new leads. Educating her on how content can warm up potential clients and organically grow her audience was an important step in making the website a tool, not just a brochure.
A Project That Means More
Building MB Familiencoaching wasn’t just about branding or web design—it was about creating something meaningful for someone who’s been guiding people her whole life. And in the process, I got to combine creativity, technology, and strategy in a way that felt deeply rewarding.
Need a Brand That Works for You?
If you’re looking for a website that does more than just look good—one that works smoothly, reflects your values, and helps grow your business—let’s talk! I’d love to bring your vision to life.