Category: Uncategorized

NOS Boutique is a bold and confident online pride boutique founded by two women from Bogotá, Colombia. The name NOS stands for “Naturalmente Orgullosos y Seguros,” reflecting an unapologetic, fearless, and cheeky brand identity. Our Swiss-style branding merges modernity with playful energy, creating a visually striking and high-impact design.

The NOS logo, fully designed with the Allsorts font, highlights
its bold and unique character.

N: Extra bold with sharp 45° cut corners, symbolizing
structure, confidence, and precision.

O: Styled as a “Bang!” explosion, embodying
energy, passion, and impact.

S: Rounded like a balloon about to pop,
reinforcing movement and excitement.

This blend of structured sharpness and playful curves captures

NOS Boutique’s essence—strong, bold, confident, yet vibrant and fun.

To maintain balance and visibility, the logo follows a strict safety area rule, ensuring no elements interfere with its design. The N length (width of the “N”) defines the minimum surrounding space, while the B length determines space between the logo and the subline (“Boutique 75/81”). This structure ensures the logo remains strong, clean, and legible across all materials.

The color palette of NOS Boutique reflects the brand’s bold, energetic spirit with a touch of sophistication.

Orange-Red represents explosive energy, creativity, and confidence, capturing attention.

Black adds authority, sophistication, and contrast.

Gold brings a premium feel, urgency, and refinement.
White ensures clarity and high contrast.

Backgrounds are a crucial part of NOS Boutique’s identity.
They use large-scale Allsorts typography, creating striking Swiss compositions
full of energy. These backgrounds can be used for:
Social media banners, establishing a strong visual presence.
Graphic elements on the website, making the brand instantly recognizable.
Promotional materials and packaging, ensuring consistency in visual identity. Designers should experiment with oversized and cropped text, as well as subtle rotations to create depth and dynamism. The contrast between Orange-Red, Black, and White ensures that these backgrounds are legible while maintaining their visual impact.

The stickers from NOS Boutique are designed to be fun, bold, and eye-catching. They are slightly rotated, with black text in Helvetica Neue and colorful icons, ensuring they stand out dynamically yet structured.

NOS Boutique’s UI/UX features bold yellow buttons and a logo that pops on white, with the red “O” standing out. The website uses Helvetica for clean text and funky backgrounds to enhance the brand’s playful, energetic vibe.

If you’re looking to bring your brand to life with bold ideas and a distinct visual identity, let’s create something unforgettable together.

A Personal Branding Journey

Some projects are just another job—this one was personal. MB Familiencoaching is my mother’s business. Having spent her life as a kindergarten teacher, she’s now using her experience to help families navigate challenges with warmth and guidance. When she asked me to design her brand and website, I knew it had to feel just right—not just for her, but for the families she supports.

Finding the Right Design Language

From the start, I wanted the brand to reflect what family coaching is all about: structure, clarity, and a sense of calm. Inspired by Bauhaus design principles, I built a visual identity that is:

✔ Practical & functional – Simple, intuitive navigation that makes information easy to find.
✔ Balanced & structured – A clean layout with enough breathing room to feel approachable.
✔ Warm & calming – Aesthetic choices that mirror the steady, reassuring role of a family coach.

The Biggest Challenge: Making It Smooth

While the design itself felt natural, my biggest challenge came from my own ambition: I wanted the contact form to have a smooth, custom animation, sliding in from the right without feeling clunky. Getting that animation just right—where it felt effortless and natural—took time. But in the end, it added that extra layer of polish that made the site feel more dynamic and engaging.

Content, Structure & Evolving the Brand

My mother was very hands-on when it came to content and structure—after all, she knows her work best. My role was to shape her knowledge into a clear, user-friendly experience.

After the launch, we shifted focus to SEO and social marketing, using the blog as an entry point for new leads. Educating her on how content can warm up potential clients and organically grow her audience was an important step in making the website a tool, not just a brochure.

A Project That Means More

Building MB Familiencoaching wasn’t just about branding or web design—it was about creating something meaningful for someone who’s been guiding people her whole life. And in the process, I got to combine creativity, technology, and strategy in a way that felt deeply rewarding.

Need a Brand That Works for You?

If you’re looking for a website that does more than just look good—one that works smoothly, reflects your values, and helps grow your business—let’s talk! I’d love to bring your vision to life.

When I started my MBA, I had no idea that it would mostly be about one thing: building slides. Coming from a BA in Communication Design, I thought I already knew everything about structuring presentations. After all, I had supported pitch decks like Nomitri’s Seed Deck and the gniw.de Fund I pitch, along with countless other business presentations.

Then came Hamburg.

Suddenly, I felt like a consultant. For a project with taz.de, a group of four students and I scraped over 10,000 online newspaper articles, converted the data into Excel, and built 40 slides of in-depth analysis—all while meticulously sticking to the Hamburg Media School’s branding guidelines.

After a year and a dozen more presentations, I had enough.

Instead of just building slides for clients, Marie Stoldt (formerly König) and I became our own clients. We started a company—right in the middle of our MBA. With a shared background in video production, we dove into researching the market for a platform or tool that could bring more structure and fairness to the industry.


And just like that, Konshu was born.

The Idea That Kept Us Going

Inspired by Khonshu, the Egyptian god of the moon, we structured our startup around the cycles of video production, just as the moon cycles through its phases. Over more than a year, we pushed ourselves beyond the limits of a traditional MBA:

• Built three decks, refining our story with each iteration.

• Developed our first working prototype.
  
• Learned to code and built our first fully functional website.

• Competed in a business simulation, testing our strategy under pressure.

• Analyzed competitors and market potential to shape our business case.

• Finalized our fourth and final pitch—the one that got us to Slush, one of the biggest startup events in the world.

And there I was—standing at Slush, surrounded by investors, yet not approaching a single one for funding.

Why? Because Konshu was never just about raising money. It was an idea that pushed us further than any classroom ever could.

Was It Worth It?

Absolutely. We may not have founded the next big unicorn, but we played the startup game from start to finish, learned more than any lecture could teach us, and mastered the art of storytelling, strategy, and execution.

And if nothing else, I can say one thing with absolute confidence:
I mastered slides like no one before.

Need help crafting the perfect pitch deck or structuring your next big idea? Let’s connect—I’d love to support your journey.

Typography has always fascinated me. Studying at HS Düsseldorf (HSD), a school known for its strong type design program, shaped the way I see and use fonts. The attention to detail, the way small adjustments can change an entire feeling—these things stuck with me. Even though I never pursued type design professionally, it became an essential creative outlet.

For years, my typeface ideas lived in notebooks. But once I started digitalizing them with Glyphs App, I could finally bring them to life. My fonts are sans-serifs, and while much of type design is about optical balance, I approach it tactically and mathematically—analyzing structure, spacing, and form in a precise way.

Zeche – Inspired by Zeche Zollverein and my move from NRW to Berlin, this font reinterprets old German industrial typography in a modern sans-serif style. Today, it’s in use by a traditional Schützen club Halbvoll, leaving a piece of myself in my hometown.

Qunovetica – Created for Qunomedical, this typeface blends Helvetica’s clarity with Qunomedical’s brand personality, ensuring a consistent yet warm brand experience. It was a challenge in balancing identity with functionality.

West – A structured font, inspired by Berlin’s historical border signage, marking the transition from West to East. This project was a personal exercise in regaining structure—a way to rebuild focus after struggling with long COVID and leaving East Berlin to recover.

Paradox – A wild yet structured sans-serif, inspired by the graffiti letterforms of Berlin Kidz, a well-known sprayer crew. I designed it at a turning point—when I was fully recovered and ready to embrace creativity again, just before starting my MBA.

For me, type design isn’t about commercialization—it’s about clearing my mind. Each font represents a moment, a transition, a challenge. Seeing them in use—especially in my hometown—is an added bonus I deeply appreciate.

If you’re interested in using any of my fonts, feel free to reach out. I’d love to see where they go next.

Filmmaking has always been more than just a profession for me—it’s a way of telling stories, capturing emotions, and bringing ideas to life. From the first time I picked up a camera in my hometown of Kaarst, I was hooked. I love the challenge of translating a vision into compelling visuals, whether it’s through documentaries, commercials, or live productions. Every project is an opportunity to experiment, learn, and refine my craft. This page is a reflection of that journey—where it started, how it evolved, and where it’s headed next.

At the top, you’ll find my showreel, a collection of my best footage from the past years.

My journey started in Kaarst, NRW, where I first picked up a camera to film a documentary about fishing in my hometown.


That early passion led me to bigger opportunities, including my first major commercial project: S/Y Clear Eyes and Promotion video for GC Bundersand, a milestone that pushed my skills to the next level.

At HS Düsseldorf (HSD) I mastered editing videos:

Worked on abstract 3D animations

Explored storytelling in documentations

Visited several poetry film festival with my personal entry

And created a full Storytelling Commercial for Opinary as my thesis project

From there, my commercial work helped open doors in Berlin, leading me to projects with Project A, such as PAKCON Videos and Live Streams and projects with many startups.

Today, I work at SPREAD AI, where I’ve been leading most video
projects since joining in 2019.

Filmmaking is all about evolution—new stories, new challenges, new ways to push creative boundaries. I’m always looking for the next project that excites me, whether it’s telling a powerful story, crafting a bold visual concept, or exploring a fresh perspective. If you have an idea, let’s make it happen.