NOS Boutique is a bold and confident online pride boutique founded by two women from Bogotá, Colombia. The name NOS stands for “Naturalmente Orgullosos y Seguros,” reflecting an unapologetic, fearless, and cheeky brand identity. Our Swiss-style branding merges modernity with playful energy, creating a visually striking and high-impact design.
The NOS logo, fully designed with the Allsorts font, highlights
its bold and unique character.
N: Extra bold with sharp 45° cut corners, symbolizing
structure, confidence, and precision.
O: Styled as a “Bang!” explosion, embodying
energy, passion, and impact.
S: Rounded like a balloon about to pop,
reinforcing movement and excitement.
This blend of structured sharpness and playful curves captures
NOS Boutique’s essence—strong, bold, confident, yet vibrant and fun.
To maintain balance and visibility, the logo follows a strict safety area rule, ensuring no elements interfere with its design. The N length (width of the “N”) defines the minimum surrounding space, while the B length determines space between the logo and the subline (“Boutique 75/81”). This structure ensures the logo remains strong, clean, and legible across all materials.
The color palette of NOS Boutique reflects the brand’s bold, energetic spirit with a touch of sophistication.
Orange-Red represents explosive energy, creativity, and confidence, capturing attention.
Black adds authority, sophistication, and contrast.
Gold brings a premium feel, urgency, and refinement.
White ensures clarity and high contrast.
Backgrounds are a crucial part of NOS Boutique’s identity.
They use large-scale Allsorts typography, creating striking Swiss compositions
full of energy. These backgrounds can be used for:
Social media banners, establishing a strong visual presence.
Graphic elements on the website, making the brand instantly recognizable.
Promotional materials and packaging, ensuring consistency in visual identity. Designers should experiment with oversized and cropped text, as well as subtle rotations to create depth and dynamism. The contrast between Orange-Red, Black, and White ensures that these backgrounds are legible while maintaining their visual impact.
The stickers from NOS Boutique are designed to be fun, bold, and eye-catching. They are slightly rotated, with black text in Helvetica Neue and colorful icons, ensuring they stand out dynamically yet structured.
NOS Boutique’s UI/UX features bold yellow buttons and a logo that pops on white, with the red “O” standing out. The website uses Helvetica for clean text and funky backgrounds to enhance the brand’s playful, energetic vibe.
If you’re looking to bring your brand to life with bold ideas and a distinct visual identity, let’s create something unforgettable together.