A red thread is not just something important in live. It is really important in advertising, storytelling, visual language, design and marketing. In the rebranding we tried to be more consisten, but also to have more freedom in our corporate design to underline how dynamic we are.
The colors red and blue define our brand. The only rule to use it in a very straight and accurate. The result a very clean swiss style optic.
The logo is still in the Refrigator light with a big letter space. To better work with the complicated backgrounds it is in a white box on dark backgrounds and in a black box on lighter backgrounds.
Our picture style is also defined by our 2 colors.